Keys to a Good Education for Children Essays -- Education

The key and initial forces/factors that help kidren receive a good education are parents support, the childs confidence, and the drive to learn. In The Joy of Reading and Writing Superman and Me, Sherman Alexie demonstrates each characteristic, strives through obstacles and shines through it all. According to therapist, Anna Robinson, the setoff and key factor in children receiving a good education is parents support. Anna discovers that when children come into her office, one key initial common thing the children posse is lack of hearing their parents encourage what they are doing and non pushing them enough. For example, in The Joy of Reading and Writing Superman and Me, Alexies dad doesnt say anything but encourages Alexie with by collecting books from everywhere. Alexie taught himself how to read first by reading Superman comic books. Now the word reading has parentheses around it because Alexie looks at the pictures and assumes what Superman is doing and saying. I lo ok at the narrative supra the picture. I cannot read the words.. Aloud, I pretend to read t...

The Mind of a Killer Essay example -- Psychology, State of Mind

The mind of a cause of death is one that is not easily comprehended. The events of their lives deeply root and morph themselves into disturbed thoughts and mind sets that fuel a killer to commit murder. In Tru firearm hooded coats In Cold Blood, the case of the quadruple homicide of the Clutter family in Holcomb, Kansas involved murderers who were two very different individuals that had teamed up to commit an important score. The plan was devised by ray Hickock to rob and murder the Clutter family and he brought about his cellmate from prison, Perry Smith to assist him with the job. Each mans past contains different events that contribute to their not-so-sound states of mind and each view the crime differently. The psychological differences between the men give a better brainwave into the execution of the Clutter murders and the reasoning behind them.Perry Smiths past proves to be highly influential his psychological state of mind. He grew up in an unstable home as his mother was an alcoholic and his father remained absent for long periods during his life. His home life was very insolvent as a boor until his parents divorced when he was six years old. After that, he was sent to a Catholic orphanage where he was punished by the nuns. Whenever Smith would crocked the bed, the nuns would beat him. Perry states, I had weak kidneys and wet the bed every night. I was severely beaten by the cottage mistress, who had called me names and made fun of me in front of all the boys (275). First signs of his disturbed psychological state were brought up around this time. She was later discharged from her job. But this never changed my mind about her and what I wish I could have done to her and all the people who made fun of me (275). His father then came, ... ...m all while Dick collected the shells from the gun. Dicks suffering from a character disorder is different from Perry suffering from schizophrenia because while Dicks disorder still affects his actions and thou ght process, Perrys keeps him blind to his actions and how they are wrong. While Perry and Dick were on two different sides of the psychological realm, it did not stop them from working together to execute the murders of the Clutter family. Capotes portrayal of Perry and Dick provides an insight into the minds of the killers themselves and brings the reader a better finding of the crime. The explanation of their past and what led them to their psychological disturbed states helps one to understand why the two men, although virtually complete different with their problems, were able to execute one of the most heinous murders in American history.

The European Union Essay -- EU Europe European Union Politics Essays

IntroductionIn the course of fifty years, the European marrow has expanded from six countries united under economic treaties to a rangy collective of twenty-five sovereign nations. Maintaining the union within such a large group has grown more difficult as numerous treaties have been drafted to control the governance of the European Union. To reduce the number of treaties in the union, the convention indomitable to draft a Constitution, which now moves through and through the process of ratification in each of the sovereign nations. The Constitution works to set up a flat coat for the expansion of the Union and the requirements that need to be met when a country seeks entry into the Union. But with the greater controls the EU seeks to place on the legal arena, many countries school principal whether their individual sovereignty will survive in the system. The evolving legal system will be shaped by the Constitution, but the influence of the document could adjoin much farth er than what it allows for in the text. In this paper, I intend to explore how the Constitution will affect the culture within the European Union through the legal changes imposed on nations and the further expansion of the Union. History of the European UnionIn 1950, after the economic depression caused by the first and flash world wars, Europe sought a way to ensure lasting peace among the nations. The French Foreign Minister Robert Schuman, following the ideas of other world leaders, proposed to conflate the European coal and steel industries in the hopes that political and economic unity would ensure peace among the involved nations. This brought forth the European Coal and Steel community of interests in 1951, constructed between Belgium, West Germany, Luxembourg, France, Ital... ...e than the United States of America. Works CitedA Constitution for Europe. Luxembourg Office for Official Publications of the European Communities, 2004.Craig, Paul and Grinne de Brca. EU faithfulness Text, Cases, and Materials. Pg 9, 11. New York Oxford University Press. 2003. dEstree, Claude. Personal Interview. 9 bump into 2005.E pluribus unum?. The Economist. 25 September 2004.EU Czech Klaus Reaction. CTK National News Wire. Brussels. 4 March 2005. General News.The History of the European Union. 2005. Europa. 7 February 2005 .Wolf, Martin. No way to create a more dynamic and flexible Europe. The Financial times London England. Pg 17. 7 April 2004.Smith, Don. RE EU. Email to Katie Mulligan. 9 March 2005.Smith, Don. Personal Interview. 2 March 2005.

The Scarlet Letter :: essays research papers

Symbolism is the practice of representing things by symbols. The Scarlet Letter, by Nathaniel Hawthorne, is a book of much symbolism. Set in 16th snow New England, the book starts with the public punishment of Hester Prynne, a convicted adulterer. One of the most complex and misunderstood symbols in the book is Hesters illegitimate daughter, Pearl. Throughout the story, she develops into a dynamic symbol - one that is al demeanors changing. Pearl represents her mothers punishment, a rose, and the red letter.In The Scarlet Letter, the Puritans forced Hester to wear a scarlet letter A across for her chest, for the crime of adultery. The punishment continued as Hester was treated as outcast and mocked by the town. Tomorrow would bring its own tryout with it so would the next day, so would the next, the teller explained. On the other hand, Gods treatment of Hester for her sin was quite different than just a physiologic token he gave Hester a very unique child which she named Pearl. The child was a constant mental and physical reminder to Hester of what she had done wrong and how she could not escape it. In this aspect, Pearl symbolized Gods way of punishing Hester for adultery. She named the infant Pearl as of being of great price-purchased with all her mother had, the narrator says. Pearl grew to be a very passionate and lively young girl. She becomes a contradicting factor in her mothers life. To her mother, Pearl symbolized the rosebush outside of the jail, because at some times she could be bright and vibrant. However at other times, she could be wilting. It was at these times when she was wilting that brought Hester the most grief. One final way in which Pearl symbolized something in the novel was her association with the scarlet letter. Hester began to think of the letter and her daughter as both the object of her affection and the emblem of her depravity and torture. Hester clothed the child in bright crimson dressed. That, combined with a vivid compl exion, gave Pearl the appearance of the scarlet letter. The townspeople began to notice the similarities, also.

Dangers of the Internet :: Internet Pornography

Surfing the Internet can truly be fun sometimes. Many times you dont visualise how long you been in there until you sign out and your server tell you that you have spent many hours shoping the net, either that or the sunshine begins to germ you. Yet theres something that has began to bother me every time I surf the net. I feel that I just cant deposit anyone. People are using this manner of communication to be free about anything .It scares me how it is so easy to create identities through the digital world of computers to surf the life of the Internet. I feel the evolution of computers is influencing our way of living and our lives.In Sherry Turkles article she tells us the different ways of creating games, alternate identities and lives tribe drive when they are gaming online as she calls it (456).Free speech , privacy, people sending you all kinds of stuff over the internetporn for example Im unfeignedly tired of it . All I know is that every time I check my Email box ther e are piles of messages coming up like Are you Horny? and many other that are so indecent to say.I feel that we are not protected from the internet. There must(prenominal) be a way to control these unwanted messages, because my block sender feature seems not to work. Calling Aol to change my password doesnt either. What can we do? For me it is scary sometimes Im not against engineering at all but there must be a way that technology doesnt take over. I always wonder how people sending pornographic web pages get our emails address, I assume that they probably steal or buy our information from Internet servers. I guess is it just like when you get junk mail from businesses that mail you advertisement from items you never inquire about. That sucks if people get their advertisement from stealing our addresses, or using cookies to store our information. Im not really sure. I assume another probable way is picking at random which I think is odd because everyone I ask says that they are ti red of getting unwanted messages. My cousin whos 14 yrs. olds gets dozens of messages a week. Not only are these kids getting messages but, they are being tricked into going to these pornographic web pages. How dangerous is that because who knows how many thousand or million children and teens are being exposed to that junk.

Dangers of the Internet :: Internet Pornography

Surfing the Internet can truly be gambling sometimes. Many times you dont realize how long you been in on that point until you sign out and your server tell you that you have spent many a(prenominal) hours surfing the net, either that or the sunshine begins to bug you. Yet theres something that has began to bother me every time I surf the net. I belief that I just cant trust anyone. People are using this way of communication to be free about anything .It scares me how it is so lite to create identities through the digital world of computers to surf the life of the Internet. I rule the evolution of computers is influencing our way of living and our lives.In Sherry Turkles article she tells us the different ways of creating games, alternate identities and lives people assume when they are gaming online as she calls it (456).Free speech , privacy, people sending you all kinds of stuff over the earningsporn for example Im in truth weary of it . All I know is that every time I ch eck my E charge street corner there are piles of messages coming up like Are you Horny? and many other that are so indecent to say.I feel that we are not protected from the internet. There must be a way to control these unwanted messages, because my block sender feature seems not to work. concern Aol to change my password doesnt either. What can we do? For me it is scary sometimes Im not against technology at all but there must be a way that technology doesnt take over. I always wonder how people sending grownup web pages overprotect our emails address, I assume that they probably steal or buy our information from Internet servers. I guess is it just like when you get junk mail from businesses that mail you advertisement from items you never inquire about. That sucks if people get their advertisement from stealing our addresses, or using cookies to store our information. Im not really sure. I assume another probable way is picking at random which I think is odd because everyone I ask says that they are tired of getting unwanted messages. My cousin whos 14 yrs. olds gets dozens of messages a week. Not only are these kids getting messages but, they are being tricked into going to these pornographic web pages. How dangerous is that because who knows how many thousand or million children and teens are being exposed to that junk.

A diverse and interesting learning environment for all students Essay

Accepting attitudes towards all human beings creates a diverse and interesting learnedness environment for all students. I recall an incident while at a summer program a few years ago. We, the students, were staying everywherenight on a college campus to participate in seminars that would further our growth and readiness for the future. As part of the program, we were required to stay overnight in the dorm rooms. We were each polar up with one other person who would be our roomie for the two days.I come from a neighborhood that is primarily white so I was pleasantly surprised to learn that I would be sharing a room with someone who was from the Middle East. We quickly settled into our rooms and prepared ourselves for the prototypic of two days of learning activities. My roommate awoke, got up and spread a blanket on the substructure to pray. I watched my roommate kneeling on the floor saying words in a language that I didnt understand. When finished, I asked my roommate about t his practice and learned a little maculation about the Muslim religion and why prayers are said several times daily.See more Satirical essay about drugsI withal had the opportunity to share a little bit about my own faith. I had a large amount of respect for my roommate because it isnt slow to pray in front of other people let alone people one doesnt even know. I also gained respect because my roommate wasnt ashamed of praying or of the Muslim faith. This experience has helped prepare me for life in a world made up of people from all over the world with different values, viewpoints and religions.My own background and life achievements would add to the diversity of University because I too have valuable ideas and customs that would add to the interesting cock of University life. My ability to gain respect for people who have different life values enables me to be a student of a University that embraces acceptance for other cultures. nevertheless though I would be considered the majority, I welcome the opportunity to learn alongside people from different places.

Role of Social Worker in Non-Profit Long Term Care

Several studies have highlighted the efficiency of profit-oriented organizations comp ard to non-profit organizations. In the superintend for homes or long border c atomic number 18 forwardness too, this is no exception, where the profit driven homes ar seen to be technic all in ally and economically efficient than the non- profit facilities. The operation of the non-profit homes is directed to ensuring that revenues and costs are relatively equal. The non-profit treat homes, run by government, religious bodies and even by private philanthropic affiliations are not seriously classified for their performance and quality, and are largely categorised together (Knox, Blankmeyer and Stutzman).Research done into supplying levels of profit and non-profit nursing homes however, show that nursing homes in the non-profit sector have higher staffing levels, compared to profit oriented nursing organizations. Literature on nursing homes in the US show that non-profit care facilities have higher number of direct care staff and lower staff turnover rates. It should be noted here that the majority of nursing homes in the US are profit oriented mend in Canada, the majority are non-profit care homes (Margaret J et al., 2005). favorable thespians in wellness care have addressed the problems and situations associated with illnesses, seeing things in the bigger perspective, while to a fault addressing the immediate concerns. The largest area of condense in favorable study is perhaps in the wellness field. neighborly workers have performed their expected or required roles, and have also raised consciousness among other health care schoolmasters to look beyond disease or ailment of the patient into the mental and hearty aspects of the ailment and its treatment (Dhooper, 1997).The responsibilities associated with favorable work in long nursing homesinclude tasks with patients and their families, both within and outside the hospital. Most neighborly workers in hos pitals are responsible for functions the likes of high pretend screening, cordial and psychological assessments, coordinated patient care, discharge planning and follow up.In long depot care facilities, the kind worker is required to be awake of the handed-down and non traditional cordial work involvement and their roles, and appropriately examine the most suitable application. The social workers review the evidence base systematically and then develop protocols and recommendations for practice. They throw out academic and practice partnerships and try to identify similar areas of concern, with their medical examination examination colleagues.The social workers perform several roles, even beyond that expected of a social receipts worker. However there is no formal profile of the tasks associated with social worker in nursing home care. The law and regulatory political science are curb to finding out the presence and absence of the social worker. There is no certificatio n or recognition process to evaluate the contributions of the social worker oddly in the non-profit nursing homes.An important aspect of social work in health setting is assessment, including psychosocial assessment. Client problems need to be assessed to nonplus treatment intervention, ir rateive of the ailment or the people. Assessment helps in gathering, analyzing and evaluating relevant information based on which appropriate treatment strategies are implemented. Sometimes the social worker may be required to service athomes of clients. Interviewing clients at home, particularly the antique ones, offers an informal atmosphere and reinforces to the client that he or she is support and is not odd alone (Mellor and Solomon, 1996).Use of clients first name, hugging, accepting a cup of tea are all part of a professional conduct of a social worker. The social worker is also sought to address psychosocial needs in nursing homes, to treat mental health problems. The social work prov iders perspective in diagnosing and treating anxiety, dementia and depression is considered necessary. Through appropriate in-home interventions, social work providers even ascertain ineffective diagnosis and lecture of inappropriate care. They address several issues with social relevance like relationship loss, adjustment to environment, nameinal care etc.In the non-emergency nursing home admissions, social work force-out carry out the psychosocial assessment of the client during the initial contact. Based on this assessment, the level of required social work involvement, preparation of social work bodily process and discharge plans are finalized. This assessment also marks the beginning of the patient-social worker relationship. The social worker may at times be required to alarm clock other physicians on existing psychosocial problems, which they should consider before medical interventions.Here the social worker mustiness ensure that patient elaborate or medical busines s relationship are not breached or misused by anyone having access to it. Preadmission screenings by social workers preserve reduce unwanted readmissions while also reducing the period in nursing homes. Discharge planning may be involved with many ethical issues or even effective issues for the social worker. The social worker has a crucial role in sorting conflict betweenpatient expectations and nursing home obligations. When patients with truly low hope of recovery or irreversible conditions are discharged, they and their families consider the nursing home to have abandoned them and experience a loss of hope. Here the social worker, attempts to change this perception by planning for the future through problem solving.The role of social worker in non-profit long term care is highly diverse from being a psychotherapist, social work consultant and a consultant on psychosocial issues. They assist client immensely in their transition to and from long-run care. They associate elde rs and families to community facilities and service through appropriate brokering, cause and needs advocacy.They help in planning long-term care with the client and their family and resolve issues in finance, legal and social requirements. In care planning, the social service provider needs to develop plans taking into consideration the arrangements and psychosocial support for sure-enough(a) persons. The plans, particularly long term care plans must be accommodative of any physical or cognitive changes, as and when it arises.Social workers need to be wise to accept and respect the fact that clients, particularly older clients in long-term care have the right to choose or decide on matters pertaining to their treatment (Vourlekis, et. al, 2005). Social workers also need to be certified of the ethical issues arising in their work with older clients. wide term care is not just restricted to the caring of elderly people. Long term care can be associated with any age, like even with c hildren having long term health implications.The services provided by social workers are very diverse and is associated with both, a health perspective and a social perspective. The quality of delivery for the health factor is judged based on technical aspects of care like treatment outcomes and evaluation of care process. The quality of social services provided is judged based on the opinion and perception of the users. In contrast to acute care which is associated to overhaul of normal health, long term care is more associated in suppressing or preventing further decline in health condition or progress of impairment (Gooloo, Wunderlich, Kohler, 2001). Sometime people would vary to heir disabilities and adverse health conditions and may even begin to depend less on social or medical assistance for a substantially long period of time.The role of social worker in the non-profit long term care is immense and cannot be overlooked. They are involved in all aspects of patient care fr om assessment to discharge, apart from ensuring their social well being. Given the trend in modern medicine, where newer and sophisticated treatments join on life span, the population of elderly people has been increasing significantly, and more elderly people are likely to seek nursing care for various reasons. as well as with newer diseases, associated with developing life styles, food habits, and environment people are likely to seek more medical intervention for unconventional diseases. Therefore people crosswise all ages and backgrounds seeking medical intervention would have more social implications and social relevance, relying more on the social worker to deliver.REFERENCESKnox K.J., Blankmeyer E.C and Stutzman J.R., (2006) Comparative Performance and caliber among Nonprofit Nursing Facilities in Texas, Nonprofit and Voluntary Sector Quarterly. Sage Publications Electronic Version downloaded on 10th May 2008 from http//nvs.sagepub.com/cgi/reprint/35/4/631Margaret J et al ., (2005) Staffing levels in not-for-profit and for-profit long-term care facilities Does instance of ownership matter? Canadian Medical Association Journal, March 1, 2005 Electronic Version downloaded on 10th May 2008 from http//www.cmaj.ca/cgi/content/full/172/5/645 Vourlekis B, Zlotnik J.L, Simons K., (2005) Institute for the advancement of Social Work Research, Evaluating Social Work Services in Nursing Homes Toward theatrical role Psychosocial Care Electronic Version downloaded on 11th May 2008 from http//www.charityadvantage.com/iaswr/IASWRNursingHome.pdf Dhooper S.S., (1997) Social Work in wellness Care in the 21st Century. Sage Publications, London Mellor J and Solomon R., (1996) Geriatric Social Work Education Haworth condense. Gooloo S, Wunderlich, Kohler P.O., (Eds) (2001) Improving the Quality of Long-term Care, National Academies PressRole of Social Worker in Non-Profit Long Term CareSeveral studies have highlighted the efficiency of profit-oriented organizations com pared to non-profit organizations. In the nursing homes or long term care facility too, this is no exception, where the profit driven homes are seen to be technically and economically efficient than the non- profit facilities. The operation of the non-profit homes is directed to ensuring that revenues and costs are relatively equal. The non-profit nursing homes, run by government, religious bodies and even by private philanthropic affiliations are not seriously classified for their performance and quality, and are largely categorized together (Knox, Blankmeyer and Stutzman).Research done into staffing levels of profit and non-profit nursing homes however, show that nursing homes in the non-profit sector have higher staffing levels, compared to profit oriented nursing organizations. Literature on nursing homes in the US show that non-profit care facilities have higher number of direct care staff and lower staff turnover rates. It should be noted here that the majority of nursing home s in the US are profit oriented while in Canada, the majority are non-profit care homes (Margaret J et al., 2005).Social workers in health care have addressed the problems and situations associated with illnesses, seeing things in the bigger perspective, while also addressing the immediate concerns. The largest area of focus in social work is perhaps in the health field. Social workers have performed their expected or required roles, and have also raised awareness among other health care professionals to look beyond disease or ailment of the patient into the psychological and social aspects of the ailment and its treatment (Dhooper, 1997). The responsibilities associated with social work in long-term nursing homesinclude tasks with patients and their families, both within and outside the hospital. Most social workers in hospitals are responsible for functions like high risk screening, social and psychological assessments, coordinated patient care, discharge planning and follow up.In long term care facilities, the social worker is required to be aware of the traditional and non traditional social work involvement and their roles, and appropriately examine the most suitable application. The social workers review the evidence base systematically and accordingly develop protocols and recommendations for practice. They encourage academic and practice partnerships and try to identify similar areas of concern, with their medical colleagues. The social workers perform several roles, even beyond that expected of a social service worker. However there is no formal profile of the tasks associated with social worker in nursing home care. The law and regulatory governing are restricted to finding out the presence and absence of the social worker. There is no certification or recognition process to evaluate the contributions of the social worker particularly in the non-profit nursing homes.An important aspect of social work in health setting is assessment, including psychos ocial assessment. Client problems need to be assessed to begin treatment intervention, irrespective of the ailment or the people. Assessment helps in gathering, analyzing and evaluating relevant information based on which appropriate treatment strategies are implemented. Sometimes the social worker may be required to service athomes of clients. Interviewing clients at home, particularly the elderly ones, offers an informal atmosphere and reinforces to the client that he or she is supported and is not left alone (Mellor and Solomon, 1996).Use of clients first name, hugging, accepting a cup of tea are all part of a professional conduct of a social worker. The social worker is also sought to address psychosocial needs in nursing homes, to treat mental health problems. The social work providers perspective in diagnosing and treating anxiety, dementia and depression is considered necessary. Through appropriate in-home interventions, social work providers even ascertain ineffective diagno sis and delivery of inappropriate care. They address several issues with social relevance like relationship loss, adjustment to environment, terminal care etc.In the non-emergency nursing home admissions, social work personnel carry out the psychosocial assessment of the client during the initial contact. Based on this assessment, the level of required social work involvement, preparation of social work activity and discharge plans are finalized. This assessment also marks the beginning of the patient-social worker relationship.The social worker may at times be required to alert other physicians on existing psychosocial problems, which they should consider before medical interventions. Here the social worker must ensure that patient details or medical history are not breached or misused by anyone having access to it. Preadmission screenings by social workers can reduce unwanted readmissions while also reducing the stay in nursing homes. Discharge planning may be involved with many e thical issues or even legal issues for the social worker. The social worker has a crucial role in sorting conflict betweenpatient expectations and nursing home obligations. When patients with very little hope of recovery or irreversible conditions are discharged, they and their families consider the nursing home to have abandoned them and experience a loss of hope. Here the social worker, attempts to change this perception by planning for the future through problem solving.The role of social worker in non-profit long term care is highly diverse from being a psychotherapist, social work consultant and a consultant on psychosocial issues. They assist client immensely in their transition to and from long-term care. They associate elders and families to community facilities and services through appropriate brokering, cause and needs advocacy. They help in planning long-term care with the client and their family and resolve issues in finance, legal and social requirements.In care plannin g, the social service provider needs to develop plans taking into consideration the arrangements and psychosocial support for older persons. The plans, particularly long term care plans must be accommodative of any physical or cognitive changes, as and when it arises. Social workers need to be wise to accept and respect the fact that clients, particularly older clients in long-term care have the right to choose or decide on matters pertaining to their treatment (Vourlekis, et. al, 2005). Social workers also need to be conscious of the ethical issues arising in their work with older clients.Long term care is not just restricted to the caring of elderly people. Long term care can be associated with any age, like even with children having long term health implications.The services provided by social workers are very diverse and is associated with both, a health perspective and a social perspective. The quality of delivery for the health factor is judged based on technical aspects of ca re like treatment outcomes and evaluation of care process. The quality of social services provided is judged based on the opinion and perception of the users. In contrast to acute care which is associated to restoration of normal health, long term care is more associated in suppressing or preventing further decline in health condition or progress of disability (Gooloo, Wunderlich, Kohler, 2001). Sometime people would adapt to heir disabilities and adverse health conditions and may even begin to depend less on social or medical assistance for a considerably long period of time.The role of social worker in the non-profit long term care is immense and cannot be overlooked. They are involved in all aspects of patient care from assessment to discharge, apart from ensuring their social well being. Given the trend in modern medicine, where newer and sophisticated treatments increase life span, the population of elderly people has been increasing significantly, and more elderly people are l ikely to seek nursing care for various reasons. Also with newer diseases, associated with developing life styles, food habits, and environment people are likely to seek more medical intervention for unconventional diseases. Therefore people across all ages and backgrounds seeking medical intervention would have more social implications and social relevance, relying more on the social worker to deliver.REFERENCESKnox K.J., Blankmeyer E.C and Stutzman J.R., (2006) Comparative Performance and Quality among Nonprofit Nursing Facilities in Texas, Nonprofit and Voluntary Sector Quarterly. Sage Publications Electronic Version downloaded on 10th May 2008 from http//nvs.sagepub.com/cgi/reprint/35/4/631Margaret J et al., (2005) Staffing levels in not-for-profit and for-profit long-term care facilities Does type of ownership matter? Canadian Medical Association Journal, March 1, 2005 Electronic Version downloaded on 10th May 2008 from http//www.cmaj.ca/cgi/content/full/172/5/645 Vourlekis B, Z lotnik J.L, Simons K., (2005) Institute for the advancement of Social Work Research, Evaluating Social Work Services in Nursing Homes Toward Quality Psychosocial Care Electronic Version downloaded on 11th May 2008 from http//www.charityadvantage.com/iaswr/IASWRNursingHome.pdf Dhooper S.S., (1997) Social Work in Health Care in the 21st Century. Sage Publications, London Mellor J and Solomon R., (1996) Geriatric Social Work Education Haworth Press. Gooloo S, Wunderlich, Kohler P.O., (Eds) (2001) Improving the Quality of Long-term Care, National Academies Press

Leadership order

NO. I differ with him since whizz should non assume a problem while hoping that solutions volition be found after sometime. The federation had grown from having 2 to 27 people in one town and has spread into three separate towns. The partnership being a law tauten has increased the look of attorneys to 18 resulting into increased number of cases being handled by the firm, increased number of employees and increased number of nodes. Hiring a General Manager-operations (G.M) was intended to assist in promotion of production in the company. Instead he was sending away clients without accepting the liabilities. Further efforts showed be put into place into retain them as well as bring back those who had already left.These clients flip been with the company for a long time and the firm could not afford loose because of a mistake of one individual. This is because the firm was likely to face problems key among them being, loss of jobs for its employees as a result of trim down num ber of clients. Additionally, the company exit not be able to run its day to day business since there will be reduced income. The partners should assert on meeting the clients and ask them to return to their firm since they knew their services. The partners should first deliberate on the issue of retaining the general manager because he was not result oriented.The G.M-operations overstepped is smirch and instead of improving the customer relations, expanding the customer base as well as enhancing the relations with the local communities he severed both the customer and client relations. The top management team should move very fast and replace the general manager immediately so as to save the company. Power overlap is a very important aspect of lead since, the problems facing the junior staff, decision-making and machineation is increased. De-concentration of power also promotes efficiency and effectiveness since the leaders involved will have few responsibilities to shoulder and thus they will perform their duties to the maximum for the advantage of the free radical.Leadership is not just about directing and guiding people to do a particular task but is an issue where a group member influences the rest of the group to accomplish an objective. A leader should direct the governing towards greater cohesiveness and coherence (Schriesheim, Chester A. 221-228, Lewin, K, LIippit, R and White R.K. 271-301). The authority that a leader possesses should be directed to accomplishment of the groups goal. Good leadership should be one that makes the followers and the junior staff desire to achieve higher goals rather than to simply ride over the juniors.The manner and approach in which an individual provides direction, implement plans and motivate people normally defines the leadership bolt his/her leadership stylus. A General Manager-operations of a fast growing firm should be one not limited to a specific leadership style. He should however be ready to employ all styles depending on the situation. Participatory/democratic leadership style which involves one or more members of the group in making decisions has been found to be very appropriate. This style should have worked very well since the G.M-operation was new in the legal firm as he had come from insurance company where he had worked for long.Instead of spending a softwood of time of learning about the organization, its members and books of account he would have instead involved the longest serving employees in decision making. This style would allow members to own the decisions reached upon since the were part of their generation. This leadership style is so pronounced in individuals who are cooperative, dedicated and team players as well as solely motivated to achieve tangible results not for their derive but that of the larger firm. However, since a formal organization is prone to have employees of different skills, personalities and temperaments, a leader should be well conve rsant with all leadership styles which include authoritarian/autocratic, participative/democratic and delegative/free reign and be ready to use any of them alternately depending on the surrounding circumstanceAlthough I have used all the leadership styles very successfully the most pronounced style that I posses is autocratic/authoritarian which I demonstrate without a lot of struggle .With this style I prefer being a leader of newly formed group member of whom giving directions and receiving advice is never a problem. I also prefer leading new team members since I derive a lot of pleasure in showing off my capacities. It also reduces figuring time and decision making since the members are rarely consulted and decision making is top down. However, I will never prefer leading a group composed of highly skilled and knowledgeable members since they have a potential of critiquing my style. They may require participation in decision-making as well as delegacy of duties. Additionally sin ce I desire being recognized as a boss I will rather be a leader for an unversed group.References Schriesheim, Chester A. The Great High Consideration High initiating structureLeadership myth Evidence on its generalizability. The journal of socialPsychology, April 1982, 116, pp 221-228Mind tools Leadership styles, using the rectify one for your situation.Accessed online onLewin, K, LIippit, R and White R.K. Patterns of aggressive behavior in experimentallyCreated social climates. Journals of social psychology 1999, 10, 271-301

City Life vs Country Life Essay

The difference between metropolis life and country life is that if you lie in the urban center, you sacrifice barely any privacy but, in the country life there can be woods all around your house and no one can see you. In the city there are lots of apartments not really houses and in the country you have your throw houses that are bigger and the more people can experience over. Lastly in the city you cant hunt, you cant grow your own garden, and you cant walk your dog-irons were would they do their concern, but in the country you can have your own farm, you just let your dogs run free, you can have your own garden and you can come in your gun if you have one. I call you country life is better for you.see morecity life vs country lifeWhen you think intimately living in the city youre excited at first and say lets throw a party. Well everything going as plan. Then the lady/man comes home to the apartment next door they hear the party going on and they cant sleep because its too loud so they come to your door and ask if we can keep it great deal. We are respectful and say yes we can. Well as we are trying to keep it down things grab out of hand and the man/ lady next door calls the cops. The end parties over, but if we were out in the country it would be no problem throwing a party cause we live out in the middle of nowhere. We can also have a bonfire for our party because there is room unlike the city. If you were to build a fire in the city people would probably call it a riot.When you have a family get unneurotic out in the country you can have as many people as you want because we can have the get together outside and inside. Cause on thanksgiving and Christmas my family goes outside and plays football. You try doing that out in the city and youre probably going to get hit by a car. Also if youre in an apartment in the city you can only invite 10 to 15 people over at the maximum or it will be really crowed. What if youre having people come over for the super bowl where is everyone going to sit youll have well-nigh people on the floor, some people on the couch, andsome people sit on the table. Where would all the food go if you have people sitting on the table? It would probably end up in everyones lap then if you jump up cause of a touch down then the foods most likely going on someones head.When living in the city you cant walk your dogs, you cant hunt, and you cant grow your own garden. Well you can walk your dogs but they have to be on leashes and you would have to pick up their business wherever they go and they cant run free. Also where would you plant a garden if you wanted one I dont think you can? How in the world would you hunt for deer, turkey, rabbit, squirrel, bird or anything else in the city? Theres no way the animals would even go to the city anyway.Plus if you shot a gun while you were in the city you would most likely go to jail because somebody might think youre shooting at them. Why would you even shoo t a gun in the city? When you out in the country you can let your dog roam free, shoot your gun whenever you would like and garden whenever the weather would be okay to garden. Have a great time with family, pets, and friends whenever you would like and have no issues along the way.In my option I think it is way better to live in the country then in the city. I do live in the country and have lived in the city. I love it so much better in the country because its so peaceful and quite. We have a family get together all the time and have never had an issue. When I lived in the city people where always telling us to be quite because our music was too loud so I love it in the country. Like I said its up to you to make your own option about this. Well this is why I picked living in the country rather than living in the city.

HTC Marketing

IntroductionThe fluid auditory sensation handling is on the rise day after day and it is transforming the domain of technology and peoples lives across the world. In todays modern life people spend considerable amount of time using roving recollect for various purposes. Thus making it the nigh wanted gad puzzle that people use to the highest degree frequently. HTC is one of the biggest brands in smooth phone & telecommunications industry spherically.HTC has shipped around 32. 6 million unit of mobile phone accounting 4.6 % of the orbiculate market quad placing the HTC brand as number 4 mobile phone globally in 2012. The Taiwan based beau monde HTC caters mostly for the middle end segments. HTC has its presence in every segment of the market. It offers the cheapest of smart phones with the most elementary features as well as high-end phones with all the latest features and was the scratch to introduce android. (http//htcsource. com/) The purpose of this assignment is to produce an outline with justification of HTCs overlap market decision to the international business under the following topics.What is international merchandise? Firms entering international markets Researching international markets & emerging markets International merchandising milieu International market strategies of HTC Product & pricing strategies of HTC The marketing plan of HTC The marketing mix of HTC International marketing culture of HTC International marketing communication strategies This exit help how HTCs way fits in to the theories of International Business Marketing.History of HTCHTC Corporation (HTC) is a Taiwanese operation with the most commence of being influential, creative and star(p) players in global telecommunications with an escalating influence in the industrys future. HTC is the synonym of High Tech Computers it starts its operation in 1997 and has made a name for itself in the global market and has been identify as one of the fastest brand & tech nology growing in the field of mobile communication. HTCs portfolio includes smart-phones and tablets powered by the Android softw are and HTC Sense operating systems (HTC Annual Report, 2010).It has started marketing its mobile phones under its own brand name (HTC) since 2006. Founded by Cher Wang, HT Cho and Peter Chou, which also reflects their initials in the brand name, the company has been the runner up in several successful operator branded devices, with established close partnerships with key players in the operator prevail mobile markets in Europe and Asia. HTCs products are the most flourished in the world at the moment and thus since it has launched its own brands which accommodate registered the fastest growing rate in the History of HTC.Its products are highly innovative & predictive of the future market trends, needs and demand with product range includes the full roam of multimedia, wireless and web picks. HTC is related to the primary objective of most businesse s entity which is profit maximisation. Surprisingly for many specialists of the mobile phone technologies HTC has been classified by the Business workweek magazine in 2007 as the second best performing Technology Company in Asia while it was the third largest globally in year 2006.HTC has been fore of one of its competitor Apple by breaking the technology trends in touch screen mobile telephones from 2002 onwards. (http//www. roc-taiwan-hn. com/) International Marketing A company becomes a multinational corporation-MNC when it conducts any business function beyond its domestic borders (Cullen & Parboteeah, 2010). Internationally HTC has captured markets of Asia & Europe. Their principles are to promote trust, openness, teamwork, and professionalism, and pride as part of their principles across the globe.From a global market share of 2% in 2010, HTC is aiming to hold 10 -15 % of the global smart-phone market share. The CEO of HTC Mr Chou has announced that there are four American t elecom carriers hand been promoting the device in the U. S. market. This marks the offset printing time that HTC has collaborated with four U. S. telecom operators to simultaneously promote sales of a single HTC handset. Adding to this part of the companys modernistic marketing schema to enter international markets SourceGartnerr Research HTC Entering International Market HTC is probably inexperienced with dealing with political issues associated with diverse countries. Therefore, it is most likely a good idea that HTC decided not to merge with a company that was involved in different world markets such(prenominal) as Apple, Samsung or Nokia. They have instead chosen to ride a slower route to internationalization, e. g. the US market which was a difficult market to get by as it is a closed market.Therefore HTC cant switch its mobile phones directly to customers, so it has to be sold to network providers and then the operators sell it to their customers on behalf of HTC as a greed partnership (http//www. behance. net/). Researching international markets & emerging markets According to thomaswhite. com, whatever the reasons are the East Asian nations of South Korea and Taiwan have transformed themselves from being the manufacturing backyards of the USA and Japan into high-tech giants in just over a generation.Their expertise in the field of electronics is impressive and all-encircling. The market for mobile phones includes of two significant markets segmentations 1st the fundamental, ultra-inexpensive mobile phones which offers very little or just the basic function of the traditional communications boundaries. These inexpensive devices come with the basic voice telecommunication and text messaging services.2nd the technologically advanced types of phones are widely referred as smart-phones, they are assembled in and from a variety of technologies, scoping from the internet to video-calling. some(prenominal) segments of the market are ultra-competitive, although the smart-phones segment offers slightly better margins. Therefore the emergence of the Taiwanese mobile phone manufacturer, HTC which was involved in the design and manufacturing of cell phones for opposite organisations such as Microsoft and Google, has therefore transformed itself into a mobile phone brand (HTC) in recent years.International marketing environment The major component of outside environment that affect businesses in various ways are the lodges of globalisation (Paul, 2006) and the way the organisation has go forward from its start to its actual position, shows that HTC own this force at first and foremost. HTC started operations as an individual Brand on the global scale since 2006, thus because of the globalisation, HTC r severallyed its customers on the global food market.According to Shelly and Rosenblatt (2009) nowadays organisations cannot operate at all without the use of the internet in a way or another. The internet as an external factor had c onsiderable achievements on the development of HTC at two directs. 1st HTC was competent to differentiate and improve its smart-phones on the basis of internet, by including one of its key features which is the internet browsing possibility. Other companies on the marketplace manufacturing mobile phones do not have many advanced elements that can be instal on HTC smart-phones.Therefore without the external factor of the internet, HTC would have never create to its current level of brand image and profitability on the international market 2nd HTC has greatly benefited from internet in the same way that most other business benefited as well. In particular, internet was an external factor that assisted HTC to be ahead of its current level through endow with computer programme to reach to the global market area, to promote its products globally and to get your hands on strategic partners as well as to correspond with its stakeholders at the global level.International Marketing Strat egies The international marketing strategies of HTC have its uniqueness compared to some of its competitors. The marketing management of HTC has helped the organisation to penetrate numerous new markets and carried out efficient changes with wet formulas within the existing markets. HTC has been identified in the leadership position through the process of adopting innovative approach in production & design and introducing to the market the first tri-band UMTS 3G device on the Microsoft Windows Mobile platform (2006), the first Microsoft Windows Smartphone (2006), the first Tri-band UMTS PDA, and the first spontaneous touch screen to allow finger tip navigation (2007) (Products and Innovation, 2010).By analysing HTCs strategy, product differentiation and cost leadership are regarded as to be the lane to the market scope whereas segmentation strategy is a narrow market scope (Porter, 1998) Product expansion is rarely used by HTC when the company introduces new creations to its existi ng active markets. Recent growth was realized by the company by introducing the HTC One and previously with HTC Titan as well as the HTC Desires series for the medium-low rangemarket (htc. com).Product & Pricing Strategies As per Condor (2010) HTCs marketing strategy is going through massive changes since the company is introducing more low-cost devices. The mid-pricing strategy adopted by HTC has been ultra-successful, since the company believes that its products are specifically customised to gratify customers desires. HTCs customers are go forthing to pay even a higher price as they believe that HTCs products has features that worth the premium prices.HTC smart-phones prices vary from a country to another according to the economical status of the country (htc. com). Marketing plan of HTC HTCs marketing plan was in reverse gear in 2012 compared to 2011, where the mobile phone manufacturer did better according to the companys annual report 2012. The CEO of the Organisation Mr Chou ultimately believes it was HTCs poor marketing that led to disappointment in year 2012. He revealed that HTC can be expected to redouble its promotional efforts in 2013 (http//www. theverge. com/).The chief marketing officer (CMO) privy Wang has decided to go for a more passive and aggressive direction with its marketing plan as from 2013 to boost up profit maximisation through innovation and customer satisfaction. Marketing mix of HTC Marketing mix is well thought-out to be the fundamental element of marketing communication. Buhler et al (2009) revealed that marketing mix was at the outset referred to as 4Ps of marketing with the combination of product, price, place & promotion. The 4Ps can be study individually as part of a grand HTC marketing strategy analysis.HTC products are widely known for their range of smart-phones which are innovative in their design and functions. Product HTCs own brand was genuine from the personal digital assistant (PDA) market to smart-phone produc ts manufacturer (Asemi et al, 2011). It depends on the products specifications and the number and types of functions the product can perform. It also values the segmented market of the product such as low-cost, mid range or high end market. HTCs products focus on the mid range & high end segment.Prices of HTC products are not unlike dramatically compared to the products of its competitors, such as Apple, Nokia and others, and the price of each individual category of mobile phone. Place in the case of a mobile phone manufacturer is to have the widest possible market share globally. HTC has got a massive presence in Europe & Asia, with emerging markets over USA and Africa. On the Australian continent the Taiwanese manufacturer of cellular phone has also been powerful due to the increasing number of Android software user on the continent.The place element of the HTCs marketing mix are available from many locations within all forty countries the company has operations in, as well as thr ough the company web-site. Promotional techniques used by HTC to advertise their products are mainly posters promotions via mobile phone shops windows and promotions in popular media such as magazines, newspapers and TV channels to penetrate the larger market. In essence HTC marketing strategy that has allowed the company to enter new markets was based on innovation and ensuring the high level of friendly user interface in its products.International marketing culture of HTC One of the most important factors to consider when penetrating an international market is the local pagan differences which can be a source of massive challenge. HTC usually take into account the cultural factors when engaging in international expansion. Each individual or group of people have different perceptions of life, different life values, beliefs and different ways of doing things. Without any doubts these differences would reflect on how they perceive HTC brand in general, and each specific products in particular as well.These issue are addressed the management of the organisation in the most efficient approach, since international expansion has been identified as the foundation of strategic plans of any company (Gray, 2013. htcsource. com) So far, all the challenge associated with various local cultural differences where HTC has entered has not yet affected HTC negatively. in particular when the possible issues associated with cultural differences narrate to combine marketing communications efforts of any foreign corporation engaged in business in a country. E. g. the marketing communication efforts in most European countries and USA would at times involve women to feature in their publicity with allusions to their sex pull in.While such type of publicity are perfectly suitable in the western world, the same publicity would be judged to be offensive in some Asian, and Arab countries, due to cultural, religious or else differences. Any global organisation aiming for further inte rnational expansion that prefer ignoring such issues in their marketing communications and other aspects of their businesses, would be at try to attract negative reputation for their brand image, which will damage the value of the brand on the long-term basis.International marketing communication strategies HTC do not take on a me-too strategy and persists not to follow or directly competing with its clients in the market. The mobile phone organisation has put into practice as its marketing communication strategies the transformation of the company from Taiwanese to International by sustaining the silicon-valley culture to promote innovation. This has been implemented by the formation of a global marketing resource team. Their primary target market is the first time smart-phone user.The marketing communication strategy has been driven by the branding strategy and product awareness.HTCs tog up Analysis Swot-Internal AnalysisWeakness Leading PDA & Smart-Phone Manufacturer High Manuf acturing Cost bulletproof Research & Development Set-up Low Brand Awareness Strong Relationship with Business Partners Lack of Products in Low Price Category Branded & Perceived as Value for Money Products Do not have own operating system Swot-External AnalysisOpportunity Threats Increasing demand for touch screen phones with 3G Technologies Patent Wars Fast Growing & Emerging MarketsLess Customer homage Development of Apps to add value to customers Rapid Technological Change HTC mini tablet could be the next Market sensation Expected competitors tie-up, e. g Google acquiring.Motorola SWOT Critical AnalysisThe brand position of HTC is appropriately perfect smart-phone is the proper choice of most customers. Without doubt the smart-phone market is a prospective market for HTC to supporting investing. However, in significant markets such as China and USA, where most people still use cheap phones the demands for mid-range or mass price cell phones are still huge.HTC do have a pricin g advantage over Apple and Samsung, but the low brand awareness do not appeal to the young generation or even first time smart-phone users. Therefore having some low price product branded HTC might be a threat to the mid range & high end market, if we take as example the story of Toyota & Lexus, which has disappointed many luxury car customers when they have found that Lexus was a product of Toyota. However as tablets are very fashionable at the moment, HTC could accelerate its research & development in to the manufacturing of an HTC tablet.RecommendationRecommendation 1 As a major player in the telecommunications industry, it is highly recommended that HTC consider opening its own application shopfront as this will help creating their own operating platforms which will give them more control over their operations.Recommendation 2 According to the HTC annual report (2012), 5% of its revenue is reinvested into research & development, they should therefore participate into launching n ew products range such as tablets and messaging systems since they already have a strong structure in implementing new product lines.Recommendation 3 The slogan of HTC is lightly Brilliant and it is recommended that HTC develop an aggressive and noisy marketing campaign to build up their brand awareness and position themselves among Samsung & Apple. Conclusion As a mobile phone manufacturer, HTC has mainly diverse components and do assemble them in an eye-catching way to sell to its customers. Being able to bring to the market the very first touch screen smart-phone three weeks before Iphone, clearly shows the capacity of HTCs engineers and this is the main reason for their success in the industry.HTCs management team and plan team can pride themselves for manufacturing one of the best brand mobile phones on the market nowadays. HTC also have various sources of differentiation such as innovation, style & quality. As outlined above, the competitive advantages of HTC are their Resea rch & Development, customization abilities, and partnerships with software, operators such as Microsoft & Google. This is a more powerful resource for HTC to open its own storefront and build up customer loyalty.

Rationality and the Ethical Life-Aristotle and Kant

What is rationality and the ethical life? According to Aristotle and Kant, they have different views on what these two things mean. Aristotle explained that a virtuous activity has an liaise position of excess and deficiency and also a mean relative to us. The definition of virtue is a mean, insofar, as it aims at what is intermediate. Aristotle listed ten virtues in his nurse that he saw as being most important in seemly a virtuous human being. Aristotle also explained that we must become who we atomic number 18 on our own.Kant explained that kindliness is defined as being rational. It is our duty by nature to act morally beca drill we are rational. We have absolute cost because we are human beings. Aristotle and Kant have many similarities and differences in their understandings of the ethical life. Aristotle explained that the virtuous life is the excellent life, which is the happy life, which is the rational life. To be rational, we must practice the ten virtues. tenable ness is rooted in our actions. If we see someone doing something out of the norm, we usually conclude that they are irrational.Our actions play a huge role on what we believe in society to be rational or irrational. Aristotles understanding of the rational person is someone who practices the ten virtues in a public life because you cannot live on an excellent life if it is a private life. I agree with Aristotle because in order to become rational, you must practice these virtues while interacting with others. Aristotle also believes that the highest good is happiness. ecstasy is the human function Happiness is the ultimate end for human beings and happiness alone makes life worth living.However, we must achieve our own happiness by doing something with excellence. Aristotle explains that in order to lead an ethical life, we must leada rational life. Humans are natural with the capabilityof becoming virtuous. We must become who we are. Kant explains that because we are human we ar e rational. All human beings are rational so it is universally shared. Categorical imperative explains tat we must act morally. Our intensions are to be moral when acing and it is our duty, by nature, to act morally. When we act, our intentions are always for goodwill.Kant understood that with rationality comes freedom. When one is rational and free, then one is moral, which explains moral law. Because we are humans, we have absolute worth. I cannot use someone as a means to my ends. Slavery is an example of using humans as a means to some sort of ends. The law of humanity explains that we have absolute worth because we are humans and you cannot put a price on human beings. Kant believes that human beings have absolute dignity and worth because we are human. While studying both the philosophers, I found more differences than similarities in their works.I believe that both philosophers make interesting arguments in what it genuinely means to lead the ethical life. While Aristotle ex plained that we must become virtuous throughout our lives by interacting with others and leading an excellent life to find happiness. Kant explained that we are born with absolute dignity and worth because we are human. Aristotle and Kant both argue that because we are human, we are rational people. They both believe that because we are human, we have the capability of becoming rational.

Airtel Marketing Strategy

co-ordinated Marketing dialogues Group-8, Sec-C Ajit, Anuj, Prateek, Rohit, Vaibhav AIRTEL Evolution ? ? ? ? Founded 7th July 1995 First ready ph unmatched company in the initiation to outsource everything except marketing and sales and finance operates in 20 countries across South Asia, Africa and the remove Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL ? 4Ps ? Product Airtel is the fifth largest telecom operator in the world with about 230. 8 million subscribers across 19 countries ? It provides mobile, fixed telephony as wholesome as broadband and subscription tele raft service Airtel won 3G licenses in 13 telecom circles of India ? Product specialisation is limited so primary(prenominal) USP is uninterrupted function and troubleshooting support ? ? Price Price in the telecomm constancy are close to similar, hence main focus is on customized contributement curriculums ? User is free to ask between plans which favor cheaper SMS? s or calls ? Pay-per-second of usage v/s Pay-per-minute of usage is the latest leader ? 4P+2P+3P for AIRTEL ? 4Ps ? Promotion ? Promotions are usually in multiple formats as discussed further in slides main(prenominal) focus is connectivity, customized plans as well as dependable network ? Place ? Airtel has separate plans for each of the regions ? hobnailed customers get more support and focus is on basic services ? Urban customers are main targets for value added services and accordingly Airtel designs its product offerings and communication plans 4P+2P+3P for AIRTEL ? 2Ps ? People ? Involvement of people with Airtel has change magnitude with campaigns wish har ek dost zaroori hota hai ? Final offerings are also highly customized to consort group discounts and so on ? bunch up Design Pack design is kept red to re-inforce Airtel Brand ? Description of Plans is also evident 4P+2P+3P for AIRTEL ? 3Ps ? Peer -to-peer ? High rate of communication to increase peer-to-peer interaction and re views especially in recent stages ? Personalization ? Personalization is unendingly on rise especially with value- added-services ? Participation ? Airtel has tried to conduct contest every now and thus to maximize customer single-valued functionicipation but due to high brand clutter it is difficult Media Vehicles ? ? ? ? ? ? higher up the line Advertising ? Television ? Radio Print Media ? Out-of-home ? Cinema Below the line Advertising ? backing Scheme ? Consumer offer ? In-shop and shop-front activities Direct Marketing Events Buzz Digital Communication Ad Agencies ? Creative Agency- JWT India ? ? ? ? Airtel finish its 15-year-long relationship with creative agency, Rediffusion Y&R on Aug, 2010. Rediffusion has handled the brand since its inception in 1995 The Airtel account is worthy Rs 400 crore in terms of ad spends This also led to change in their logo capital of Wisconsin Media handles ? ? The media duties for Airtel for more than five years nowIt also handles out-o f-home and digital for the brand too Airtel TV Commercials TV Ad Campaigns by Airtel ? Har ek friend zaroori hota hai ? Purpose ? The commercial-grade for Airtel aims to make the brand trendier for the youth, while attempting not to alienate its ripened target audience set ? To position Airtel as a brand that embodies friendship, and helps all sorts of friends connect with maven another ? TV Advertisement analysis ? The commercial depicts different kinds of friends cardinal has, and how the presence of each one is necessary in some way or the other ?A jingle penned by fill lyricist Amitabh Bhattacharya, makes use of Hinglish and popular youth lingo, and has the story of different categories of friends, such as the one who wakes one up during the wee hours for help, or another who may give you company during your financial crunch years ? The jingle ends with Har ek friend zaroori hota hai, and with the message that Airtel keeps one connected to their friends TV Ad campaigns by Airtel ? ? ? ? ? ? ? Dil jo chaahe paas laaye Baat karne se hi baat banti hai Do airtel bajenge to tarakki main char chand lag jaenge Dil jo chahe pass laye Kuch bandhan atoot hote hain, jaise Airtel ka network Airtel internet 3G par Express yourself Har ek friend zaroori hota hai Ad Do airtel bajenge to tarakki main char chand lag jaenge Ad Dil jo chahe pass laye Ad ATL-TV ? ? ? It creates Pervasiveness, allows Airtel to be in the middles of the audience all the time Even though the audience is not obligated to pay heed to the advertisements, the high creativity quotient of the Airtel Ads makes it virtually impossible for the audience to turn a blind eye to them The Ads are very high on the use of imagery and practice of medicine ATL-TV ? ? ? The genius of the Oscar winning music director A.R. Rahman is the man behind the catchy tune Airtel advertises more on its brand and its values than its products and services Most ads just establish the value and beliefs of Airtel than esta blishing its services like mobile, telephone, or broadband ATL-TV ? ? The likes of Sachin Tendulkar, Shah Rukh Khan, Saif Ali Khan, Kareena Kapoor, Vidya Balan, A R Rahman have all been brand ambassadors of Airtel at some point or the other One of the gravestone reasons for the lasting impact of the Airtel ads is the reinvention of the content displayed TV ( keep goingship) ? ? Leading sponsor of Kaun Banega Crorepati Airtel subscribers were given a special possibility to directly enter KBC ? Participation to the show was only restricted to the Airtel subscribers and BSNL/MTNL landline users for the first couple of seasons. Sponsor of Indian Idol ? Airtel subscribers got an exclusive chance to enter the show TV (Sponsorship) ? ? BCCI has awarded the series sponsorship rights of all global cricket matches played in India to Bharti Airtel for the period 2010-2013 On 9 May 2009, Airtel signed a study deal with Manchester United Football Club TV (Sponsorship) ? ? In 2009, Airtel had signed a three-year deal orth Rs one hundred fifty crore with official tournament broadcaster ESPN Star Sports for the designation sponsorship of the T20 league. Airtel signed a deal to be title sponsor the inaugural Formula One Indian Grand Prix during the 2011 season Print Media Radio ? Bharti Airtel is among the masking two advertiser on radio in India (1% share) ? Promotional ads released by Airtel on radio ? ? ? ? ? ? ? ? rambling recharge Score kya hua? Aaj ka kya plan hai? EMI Airtel World Cup Pack Airtel happy Recharge Airtel stripped Recharge Marathon Airtel radio ad jingle Consumer Sales Promotions ? ? ? ? ? Friendz pre-paid plan for youth Ladies Special plan Seniors plan for discounts to senior citizens Executive Corporate Plans Family Celebrations offer Special discounts in Call rates & SMS services Promotional Campaigns ? ? ? ? ? ? ? Airtel Jai Hind AD Campaign Leadership campaign Quality Time Campaign antic Dalo Say Hello Launch campaign Magic Hai to Mumkin H ai campaign Call Karo Sona Jeeto campaign Promotions wellness Campaigns ? ? ? ? Airtel and Wockhardt hospitals together launched a Good Health campaign to mark World Health Day on April 7 Comprised two health check-ups at discount of 75% Post-paid subscribers of Airtel could avail theWockhardt master health check up at Rs 799 against a original cost of Rs 3200 Also available as part of the campaign was the Wockhardt Heart Check at Rs 499, aginst Rs 2400 Grameen Mobile Puratchi Rural Markets ? ? ? This scheme was for more than 45 lakh society members of IKSCL (IFFCO Kisan Sanchar Coopreative ltd) Farmers had five free Value Added Services under this scheme. The farmers had five free voice messages on mandi prices, farming techniques, weather forecasts, dairy farming, animal husbandry, outlandish health initiatives on a daily al-Qaida The pack for farmers ranged between Rs 1299 andRs 4000 along with the mobile phone. Direct Marketing ? Direct marketing techniques used ? email Mar keting ? Display Ads, Social Media sites ? Location based marketing tools, QR Codes ? Telemarketing to customers Events (1/2) ? To reach their target audiences, Airtel has sponsored dissimilar(a) TV programmes like ? Big Boss ? Indian Idol ? Super Singer ? Indian Sangeet awards ? Bol kid Bol Events (2/2) ? Airtel has sponsored various events like ? Indian Grand Prix 2011 ? Champions League T20 ? Delhi Half Marathon ? Border-Gavaskar Trophy, other cricket tours ? Indian Fantasy League ? Indian Golf festival Buzz ? ? ?Launch of Blackberry, tie up with back talk Indian Grand Prix 2011 Social Networking sites ? Facebook, ? Twitter Airtel Simulator Challenge Airtel Out of Home Advertising Hoardings ? ? ? ? Launching 360 microscope stage campaign, spread over 43 days, rolled out in metros, mini metros in association with capital of Wisconsin media plus group Want to make the brand the part of every day life of costumer. hand over Airtel as youthful, vibrant &dynamic brand Gantries , bus shelters pole, neons, traffic timers, unipoles, dropdowns, public utility stigmatisation, station branding etc are the form of advertisements involved Airtel Out of Home Advertising Transit Medium,Street Furniture ? ? ? ? To communicate from accession to door Seek more attention of the customer Key nodal points of market and high traffic points, TG brood and the concentration area Sky ballon branding, boat branding, Cycle branding, Airtel Product Placement Months before the announcement of the disdainful 22nd iPhone launch, fanatics in India were screaming for their shot at iPhone 3G mania. You would think from the crowds in the photo that the Airtel iPhone launch in Mumbai, India was a raging success. Think again One cult of iPhone follower present at Airtels testical festival knows otherwise.Airtel Branded Entertainment ? ? ? Way to create buzz The ads can be flashed in between the various highly watched TV serials or can be sponsors of some queen-sized movies Cricket m atches, Super adept awards, Dance, singing competitions Airtel Sensory Branding ? Through its signature tune ? Its unique color and logo ? Having celebrities like Sachin Tendulkar and A. R. Rahman Digital Communication Web 2. 0 Digital Communication Web 2. 0 Digital Communication Web 2. 0 Digital Communication Web 2. 0 CSR Initiatives ? ? ? Initiative of opening Airtel Ashiana for underprivileged children at the Mohali office of AirtelTied up with an NGO to distribute daily surplus food to needy children Airtel Experience shopping center by Access MO for the benefit of visually impaired people as well as people from deprived section of society CSR Initiatives ? ? Bharti proveation, the philanthropic arm of Bharti Enterprises was established in 2000 with a vision to help underprivileged children and young people of our country realise their potential In the process of ground up a 1000 Satya Bharti Schools to deliver high quality education to underprivileged children in the deepes t rural pockets The First Mover Advantage 1.Electronic recharge 2. Hello Tunes 3. Airtel Live 4. Portfolio Manager 5. Song Catcher 6. hands-down Music 7. Black berry handsets 8. M-cheques Airtel- Retail Media ? ? ? ? Presence of recharging woofs through an extensive network of small stores/big retail stores/small or big retail shops/pan shops etc Easy way to recharge option by keeping a specific number digit for a particular type of recharge option Availability of new sim cards free of cost to increase the customer base at various outlets Airtel owned stores and Airtel galleries present in every district to address customer queries more responsiblySocial, good & Legal Issues ? ? VAS Fraud ? There has been lot of criticism about Airtel for its unauthorized VAS energizing ? Many of its services were activated automatically according to a complaint ? Several thousands of users were falsely charge ? In return Airtel launched STOP/START 121 services for such issues ? Alternatively, on e can sign up on the Do Not Disturb list to avoid all telemarketing calls and SMS Controversy ? Bharti Airtel(India) was issued notices by Telecom Regulatory Authority of India(TRAI) for violation of Mobile number portability(MNP) Regulations. According to TRAI, it had received complains from customers regarding wrong rejection of porting requests by telecom operators Social, honorable & Legal Issues ? ? Silcon Concept has dragged Airtel to the Federal High Court over allegedly qualification a publication to the claimant? s customers and subscriber by means of voice call, text messages or SMS ratting them that the claimant is a band of fraudster (Oct, 2010) The CCC of ASCI has concluded that Airtel? s advertisement (campaign Dil Titli) is misleading, as the viewer of the TV commercial is led to believe that Airtel Digital TV has superior picture uality because of MPEG4 or DVBS2 technology (Jan, 2010) Dil Titlicampaign Social, Ethical & Legal Issues ? ? ? The AIRTEL Digital TV adver tisement offering Free Regional Pack for life was charge of being misleading as the DTH licence was valid only up to May 2018 (Feb, 2010) The CCC of ASCI found the claim made in the SMS ad that Airtel Digital TV Recorder is High Definition able-bodied as misleading BSNL has accused Airtel of unfair trade practices over the private operators claim that it is the only mobile telecom service provider in Jammu & Kashmir (J&K) (Dec, 2004) Thank You