Business Plan Marketing 499 - 6682 Words

Marshalls Nursery Bachelors Capstone Final Project Matthew J Marshall MT499 Darlene Ringhand Table of Contents Section 1: Executive Summary (Business Description) 2 Section 2: Code of Conduct 3 Section 3: Marketing Plan (Strategy and SWOT) 4 Section 4: Operations 5 Section 5: Finance 6 Section 6: Cash Flow Analysis 7 Section 7: Information Management 8 Section 8: Management Summary 9 References 10 Appendix 11 Starting a new/ successful business can be one of the hardest things that a person can do in their life. The business can come second to nothing in life , not even your family. This is often where people make the mistake and get in to deep. Planning is just the beginning but is the most important†¦show more content†¦When you own and operate your own business your code of conduct is going to be one of the most important things that you will ever create. This is going to set an ethical standard for how your business will be run and how the employees should act well at work. This all starts with a core set of values. The Values that Marshalls will use include Honesty, fairness, integrity and using all of these traits to reach the company goals in the near future. All of these things are going to be considered highly, not only in hiring but also keeping a safe and friendly atmosphere for everything. We will not tolerate any unethical behavior in our business by an level of employee. All documents will be checked by our third party accountant that will ensure that all paperwork is done properly and accurately. Marshalls will have zero tolerance for unethical behavior and will be punished by job termination and involvement with the law if the situation dictates. Marshalls will be able to work this code of ethics into everyday practice and will not affect how things are run. This is something that we will need to have in order to be a successful business. A marketing plan is interracial to the success of any business. Regardless of size or what you’re trying to sell it’s going to the back bone of profitability. There are many different aspects that go into making a market plan including: marketShow MoreRelatedMarketing Plan Group Assignment final1253 Words   |  6 Pagesï » ¿ Marketing Plan of New Product Portable Blender Group Members: Sameer Ahmed Chhipa Farhad Wali Khan Rizwan Akhter Saad Iqbal Yasir Abbasi Mehmood Aslam Table of Content The Executive Summary Company Description Company Mission Statement Vision Core Values Current Market Situation Market Description Product Review Competitors Review SWOT Analysis Strength Weakness Opportunities Threats Company ObjectivesRead MoreCase Analysis on Dell, Inc.1521 Words   |  7 Pageswithin its industry inside the United States with plants also located in Japan, China, and Brazil. It had also been named #1 in a survey in CIO Magazine for its impeccable customer service. 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