Marketing Analysis Booth 16, By The Entrepreneurship...

Francisco Cantor, Booth ’16, was bitten by the entrepreneurship bug during his undergrad days. He built a company for importing and distributing mobile phone accessory in Venezuela. The company was a huge success. He sold it off after some time, and tried to venture into another vertical- Retail. This venture turned out to be a total failure. Upon reflection he realized that the offerings were too high end compared to what people were looking for. He realized that he needed to work in corporate world for a while, to understand how large organizations work. After working for a few years, eventually he decided to pursue and MBA to round off his skillset and to acquire world class Entrepreneurship education and exposure, making Booth a natural choice for the next step in his journey. Coming into Booth, he knew he wanted to do something in the restaurant space. Shuttling between recruiting and academic demands, he was determined to keep his entrepreneurship dream alive, and spent whatever time he could find researching about the space in Chicago. After brainstorming on several potential ideas, he finally found his niche with Nip. The idea came after a not so pleasant experience ordering off one of the popular food delivery apps- the quality as well as service experience left much to be desired. He realized that while the food delivery space is crowded, no one offers a premium solution as a whole- simple fast and quality food and premium experience. Nip works with restaurants